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Michelle Ormsby

45, rural primary school teacher.
Lives in a cottage and has a green thumb.

Begin Michelle's journey 
Case study No. 4
What we delivered
  • Wireframes
  • UX
  • Interaction design
  • Visual design
  • Build
Customer benefit
  • Digital application process
Business benefit
  • Reduced internal costs
  • Improved processing rate

A catastrophe

In the weekend, Michelle’s school was attacked by a terrible storm which claimed the school’s greenhouse.

Upset that the children's vegetables had been ruined, she wonders how the school could repair the damage.

 

A neat idea

Michelle’s sister had received community funding for her local lawn bowls club early last year. Michelle wonders if the same initiative – Fonterra Grass Roots – would be able to help her school.

 

Finding funding

A quick Google search lands Michelle on the Fonterra Grass Roots Facebook page. She gets inspired reading all the past stories.

 

Community stories are the foundation of the Fonterra Grass Roots online presence

 

A smooth process

Michelle is expecting to print, fill out and mail the application as her sister had done. Instead, she is happily presented with an online form. She easily speeds through, uploading plans for the new greenhouse and submits the form.

 

Big, friendly headings and form inputs allow for improved legibility

The ability to upload supporting images allows for a completely digital submission

The long form is divided into smaller sections to avoid overwhelming the user.

Each completed section, results in a positive affirmation, reducing incomplete submissions.

 

The newly created digital process alleviates admin time on Fonterra and reduces internal costs

 

A positive announcement

Later that week, Michelle receives an email of confirmation that the funding has been approved. She announces the good news to the school during assembly. With smiling faces staring back at her, she feels good that the grant will be able to make a difference to her school.

Michelle Ormsby

45, rural primary school teacher.
Lives in a cottage and has a green thumb.

Begin Michelle's journey 
Case study No. 4
What we delivered
  • Wireframes
  • UX
  • Interaction design
  • Visual design
  • Build
Customer benefit
  • Digital application process
Business benefit
  • Reduced internal costs
  • Improved processing rate

A catastrophe

In the weekend, Michelle’s school was attacked by a terrible storm which claimed the school’s greenhouse.

Upset that the children's vegetables had been ruined, she wonders how the school could repair the damage.

 

A neat idea

Michelle’s sister had received community funding for her local lawn bowls club early last year. Michelle wonders if the same initiative – Fonterra Grass Roots – would be able to help her school.

 

Finding funding

A quick Google search lands Michelle on the Fonterra Grass Roots Facebook page. She gets inspired reading all the past stories.

 

Community stories are the foundation of the Fonterra Grass Roots online presence

 

A smooth process

Michelle is expecting to print, fill out and mail the application as her sister had done. Instead, she is happily presented with an online form. She easily speeds through, uploading plans for the new greenhouse and submits the form.

 

Big, friendly headings and form inputs allow for improved legibility

The ability to upload supporting images allows for a completely digital submission

The long form is divided into smaller sections to avoid overwhelming the user.

Each completed section, results in a positive affirmation, reducing incomplete submissions.

 

The newly created digital process alleviates admin time on Fonterra and reduces internal costs

 

A positive announcement

Later that week, Michelle receives an email of confirmation that the funding has been approved. She announces the good news to the school during assembly. With smiling faces staring back at her, she feels good that the grant will be able to make a difference to her school.

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