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Gen-i to Spark Digital

Simon Dickey
Thursday 14 August 2014


How Frontend transformed Geni-i's digital channels.

With an organisation as large as Telecom Gen-i, a rebrand initiative by the business is a large undertaking and requires a well thought out plan.

One week ago Gen-i launched its new brand Spark Digital that will focus on delivering end-to-end digital solutions for New Zealand Corporate and Government.

Frontend played a key role in rebranding the customer-facing website www.sparkdigital.co.nz and their self-service portals which Frontend delivered on time in only ten weeks.

What made this project so achievable in a very short timeframe was working with the Spark Digital user experience team to define what was realistic for day one while maintaining high quality processes and content, without needing to cut corners.

This allowed us to focus on a user-centred design approach on key interface elements where the business needs and user needs were equally considered.

Now the business can focus on improving the online channels incrementally knowing they have the fundamental UI brand elements in place.

Defining achievable goals early on with a detailed timeline of key milestones helped lay the platform required for the project to run smoothly. This helped to minimise the pressure in the final stages of the project as we allowed plenty of time for testing, bug fixing and content loading.

The beauty about the online space that many marketers forget is the ability to roll out new features periodically rather than one big bang.

 

Gen-i to Spark Digital